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Forget ‘Dry January’, ‘Veganuary’ is now taking over; more Brits are taking on the vegan lifestyle for their new year’s resolution instead of banning the booze.
The charity Veganuary has held a record number of over 250,000 sign ups in over 193 countries this year on their campaign, and the public is going barking mad for the fad. In the past five years of its existence, the Veganuary campaign has quadrupled in size.
So, to find out if we’ll all be eating greens by the end of the year, we’ve had a look at what the craze is, and how it’s impacted the start of the new year. But first: what even is a vegan?
To put it generally, Veganuary includes following a vegan diet (clue’s in the name) which entails withdrawing from animal products including dairy, eggs, honey and any by-products as well as materials like leather or cosmetic products which may cause animals harm in their production.
For those recoiling at the thought of veganism, the Veganuary movement encourages people to think more openly about the vegan lifestyle; on the website, they state they are ‘Inspiring People to Try Vegan’.
Although going cold-turkey on a turkey might sound a bit daunting, the ‘vegan’ scale ranges from putting more veggie dinners in your routine to actively protesting carnivorous culture. Despite misconceptions about vegans, you don’t have to be a meat-hating protestor to try the lifestyle.
Common culture has created a preconception making peoople think that the diet isn’t fulfilling enough and doesn’t give humans enough protein or vitamins. But think again. There have been a mass of cookbooks, recipes and social media ‘how-to’s’ on what you can make with a vegan shopping list, and the British Dietic Association claimed that you can lead a healthy life as a vegan. Written over a year ago, you think people would’ve got the message by now.
Whether you’re picking a plant-based resolution because there’s been one too many pigs-in-blankets over Christmas or you’re looking towards the future of climate change, options have become far more accessible with restaurant chains like Pret and Zizzi’s offering a variety of plant-based options. It didn’t take long for headlines to be hit with green fever, when McDonalds realeased a new UK vegan range and Greggs caused an uproar on Twitter with their ‘vegan sausage roll’. 2019 sounds like it will be the year of the vegetable.
I'm not sure veganism is the leader of the pack just yet, but with the popularity of Veganuary surging and the positive outcomes of it there could be some room for change. Maybe some new taste buds will be perking up after trying all the vegan goodies (anyone know where the nearest Greggs is?)...